1. Introducing…Our Backpack Finder!

    What’s the one thing your kid takes with them just about everywhere they go? Their backpack!

    Kids’ backpacks have to be able to hold all kinds of stuff – and look really cool doing it. So not surprisingly, finding the perfect pack can be a bit of a challenge.   

    That’s why we introduced our new Backpack Finder. It’s designed to help you find the right backpack for your child, based on the features they value.

    Does their backpack have to hold a lot? Check out this large backpack from The North Face.  


    Is this their first backpack? Check out this cute mini – featuring Minnie!  


    A backpack with lunchbox – instant bonus! If only it came with a free lunch…

    If your kid carries around way too much stuff, check out this backpack from Airbac. It’s ergonomically designed to alleviate back strain. 

    This video shows you how it works.


    Going on a trip anytime soon? This rolling backpack functions as a suitcase, too.

    Plus, we have lots more character backpacks to choose from – check out boys faves here and girls faves here!