1. Brand Alert: Yoki

    It’s almost springtime (officially, at least) and that means we’ve had an avalanche of new inventory here at CookiesKids.com. Perennial favorite brands like U.S. Polo Assn., Baby Phat, and Levi’s all released their spring collections in the past few weeks.

    But an abundance of new inventory means it’s easy for smaller brands with limited collections to get overlooked. That’s why we’ve started the Brand Alert section here on the CookiesKids.com blog. Check back here for up-and-coming brands you may not have heard of before.


    There’s something about Yoki that just seems more mature than many other girls clothing brands. Their designs are classic, but always include something unique to make you look twice.

    This trench gets a boost from a dramatically flared hem and overlap stitching on the back.

    Ruffles at the sides add a kiss of femininity to this revved up motorcycle jacket.

    Versatile jackets like these really come in handy in springtime, when temperatures can jump all over the place.

    When it’s time to accessorize her look, Yoki comes to the rescue as well. This purse comes with a western accent, courtesy of fringe trim.

    Skulls = “don’t mess with me.”

    So far we’ve only seen jackets and purses from Yoki, but we hope there’s more to come. We’ll keep you updated!