1. Brand Alert: Yoki

    It’s almost springtime (officially, at least) and that means we’ve had an avalanche of new inventory here at CookiesKids.com. Perennial favorite brands like U.S. Polo Assn., Baby Phat, and Levi’s all released their spring collections in the past few weeks.

    But an abundance of new inventory means it’s easy for smaller brands with limited collections to get overlooked. That’s why we’ve started the Brand Alert section here on the CookiesKids.com blog. Check back here for up-and-coming brands you may not have heard of before.


    There’s something about Yoki that just seems more mature than many other girls clothing brands. Their designs are classic, but always include something unique to make you look twice.

    This trench gets a boost from a dramatically flared hem and overlap stitching on the back.

    Ruffles at the sides add a kiss of femininity to this revved up motorcycle jacket.

    Versatile jackets like these really come in handy in springtime, when temperatures can jump all over the place.

    When it’s time to accessorize her look, Yoki comes to the rescue as well. This purse comes with a western accent, courtesy of fringe trim.

    Skulls = “don’t mess with me.”

    So far we’ve only seen jackets and purses from Yoki, but we hope there’s more to come. We’ll keep you updated! 


  2. How School Uniforms Help Yeshivahs

    From Image USA Magazine, August 2011 issue - pages 48-50:

    In today’s economic climate, everyone is trying to save money. This is a sentiment that hits especially close to home for parents sending children to private schools, which account for nearly a quarter of all schools in the United States and admit over five million students annually. As tuition rates are on the rise at many community yeshivahs, parents and school administrators are looking for ways to ease the financial strain of educational costs.

    Joe Levy, Director of School Sales at CookiesKids.com, has the inside scoop on which and why yeshivahs are making the switch to school uniforms. He first noticed an increase in school uniform policy enforcement when one of Brooklyn’s largest schools, Magen David Yeshivah, decided to institute such a policy for the upcoming school year. Soon after, other schools in the community began inquiring about uniforms, considering the prospect of adopting a similar policy in the fall.

    "With tuition rates rising in the community, shopping for fashion clothing as school wear just adds to the cost of education," Levy said. "When schools switch to uniforms, it ensures parents will save money."

    Levy heads up the uniform sales department at CookiesKids.com which caters to over 2,000 schools, a number that shows no signs of shrinking. Because the company has a nearly endless inventory of tailor-made school uniform styles, price points and sizes available, Levy has been able to provide for a variety of school uniform policies, no matter how specific.

    Without question, the social impact of school uniforms can have a profoundly positive effect on children. “They have so many pressures right now, and one less thing they have to worry about with school uniform policies is what to wear,” said Levy. “It keeps kids on a more even playing field.”

    Jack Shammah, the Director of Marketing and Operations at CookiesKids.com, agrees. He’s received similar feedback from parents and children about the benefits of uniforms. “It provides a sense of confidence in children when they see their peers in the same clothes. They can excel at other things without being conscious of their clothing,” Jack said.

    In addition to easing peer pressure and self-confidence issues in children and saving parents money on trendy, designer clothing purchases, advocates of school uniforms cite a number of other reasons why they are a positive influence on the educational process. Uniforms make it easier for students to get dressed for schools in the morning, reduce discipline problems in the academic environment, and help set an atmosphere of modesty and professionalism.

    They also help instill and promote school spirit and pride, facilitate a sense of unity among students, and, perhaps, most importantly, increase students’ self respect. Students’ behavior and attitudes toward academics improve because their own expectations of themselves become higher. There’s a certain level of reverence that must be observed and maintained when wearing your school’s uniform.

    According to Levy, shirts and sweaters with embroidered school logos and gym clothes with screen printed mascots - all in the school’s colors - go a long way toward building that sense of belonging. When kids have a uniform on, they’re recognized as a proud student of their school.

    While some may argue that school uniforms suppress individuality, the prevailing thought is that pupils are still very much capable of self-expression when dressed in uniform. Students can make their uniforms fashionable thanks to unique choices in hairstyles, shoes, socks, ties, and accessories. It’s in minor details such as these that students possess the freedom to differentiate and distinguish themselves. Rather than seeing uniforms as an attempt at mass conformity, students recognize the potential to be even more creative and expressive. The thing that must always be remembered is that attitude is very important; if students feel good about themselves, they will act accordingly.

    Lower financial burden, the lack of distraction and competition, the development of one’s self-respect, and the fostering of community spirit are just some of the many positive reasons why the idea of uniforms is attractive to schools like Magen David Yeshivah. Their decision to mandate school uniforms for the upcoming school year indicates a strong dedication to getting their students back to the business of learning. Perhaps it is a decision that more schools will adopt in the near future.

    For more information on school uniform options, visit www.CookiesKids.com or call (877) 94-Cookies.

  3. New Markdowns: Take 80% Off!

    Save on the biggest brands in our end-of-season clearance sale:

    Shop now and save on Levi’s, Jordan, Rocawear, Coogi, Akademiks, Hello Kitty, and many more!

    Click here to start shopping - no coupon code needed!

  4. Summer Fashion: Swimwear For Boys And Girls 

    Click here to start shopping swimwear now!


    Place an order of $99 or more and receive FREE SHIPPING on your entire order! — Enter FSALL99 on CookiesKids.com to redeem.


  5. Featured Fashion: Puma Pique Tennis Dress

    Puma’s legendary athletic style blends fashion and comfort for a look she’ll love!

    This Puma “Classic” Pique Tennis Dress (Sizes 7-16) is made from breathable pique material and features cap sleeves, a V-neck, and rib detailing. The pleated skirt and drawstring drop-waist make this a trendsetting choice.

    Check out our full selection of Puma for some great matches!

    Photo taken by our in-store Visual Merch./Stylist Calvin Chandler. Get his latest updates at @FashionManic on Twitter.

  6. Photo via peace4love

    We just loved this inspiring image of adorable kids in the snow from peace4love at Flickr. If you’re looking for a stylish way to cozy up your little one’s wardrobe, steal this wintry look with our selections below!

    Striped tights are a fun way to add a daring dash to her outfit. We love these from Rising Star:

    image  Featured Tights // More Styles & Sizes

    They would be perfect paired with a skirt or cozy knit dress like this one from Baby Phat:

    image Sizes 4-6X // Sizes 7-16 // More Styles & Sizes

    For your little guy, a preppy cable knit sweater is a must-have. Try this classic one from Sean Jean:    

    image   Sizes 2T-4T //  Sizes 4-7X // Sizes 8-20

    Chunky accessories in a neutral palette are a trendy option for adults and kids alike this season. Check out this super-cute accessory set from Crush:

    image More Crush Selections // Other Styles

    Drop us a line in the comments and let us know what kidswear trends you’ve been loving this winter!


  7. Photo Contest: Show Us Your Back To School Cool

    Are you a proud parent who is just bursting with pictures of your child on his or her first day of school? Share their Back To School Cool with us for a chance to win a $50 gift card to CookiesKids.com!

    Three winners will be chosen - one from Facebook, one from Twitter, and one from Tumblr!

    How to enter:

    On Facebook:

    • "Like" CookiesKids.com on our Facebook
    • Go to our photo page here and click on “Add Photos”
    • Add your photo and click “Update”
    • Write in the photo description that you are entering the CookiesKids.com Back To School Cool contest
    • That’s it - your picture is now entered!

    On Twitter:

    • Follow @CookiesKids on Twitter
    • Upload your photo to a photosharing site (We recommend Twitpic or Tweetphoto)
    • Write in the photo description that you are entering the CookiesKids.com Back To School Cool contest
    • Tweet @CookiesKids the photo with the #btscool hashtag attached
    • That’s it - your picture is now entered!

    On Tumblr:

    • Follow CookiesKids.com Blog on Tumblr
    • Reblog, reply, or comment below with the link to your photo entry. Mention that you are entering the CookiesKids.com Back To School Cool contest


    • Reblog this post with your picture added as a comment underneath. Mention that you are entering the CookiesKids.com Back To School Cool contest


    • Upload your photo as a photo reply. [If you are on your dashboard, the photo reply “camera” icon is located in the top right corner of this post]
    • That’s it - your picture is now entered!

    Contest ends September 30, 2010 at 11:59:59 PM. Open to anyone over the age of 13. Entrant must follow or “like” our FacebookTwitter, or Tumblr account, depending on the medium of entry. Winners will be randomly chosen from valid entries. You may enter as many times as you please.

    Winner will be contacted via Facebook Messages, Twitter DM, or Tumblr ask or submit, or by email with instructions for prize redemption. Three winners will be chosen, one for each site. Cookieskids.com reserves the right to end this contest at any time and to choose another winner if the original chosen winner does not respond. 

    Entrant represents and warrants to Cookie’s the Kid’s Department Store, CookiesKids.com, its affiliates and its advertising sponsors that: (a) he/she is over 18 years of age and a legal resident of the U.S. or the District of Columbia; (b) he/she is the parent or legal guardian of the child in the photograph submitted; (c) he/she has all of the rights and authority necessary to submit the photograph for entry in the contest in compliance with these rules, including the right to publish the photograph, and the right to grant the Promotion Release set forth below; (d) the publication of the photograph will not infringe on the rights of any third party; (e) the photograph submitted has not been digitally, or otherwise, altered; and (h) he/she has read the Cookie’s the Kid’s Department Store Privacy Policy and agrees to its terms.

    By submitting an entry and participating in the Contest, entrant, for him/herself and on behalf of the child, irrevocably transfers, grants and assigns to Cookie’s the Kid’s Department Store, CookiesKids.com, its affiliates and its respective successors, assigns, and licensees, the right worldwide and in perpetuity, to use the name, likeness, image and photographs, including any reproductions of same, in any and all media including, without limitation, use on the Cookie’s the Kid’s Department Store Website, our Facebook Fan Page, our Twitter page, our Myspace page, our Flickr page, our blog, in-store advertising, and promotional emails in connection with the Contest or other promotions, for any advertising or promotional purposes without additional compensation, and releases Cookie’s the Kid’s Department Store and any entity acting on behalf of Cookie’s the Kid’s Department Store from any liability with respect thereto. In addition, the photo and caption may be used in promotional emails, site promotions etc.